{"id":519,"date":"2015-04-24T14:03:19","date_gmt":"2015-04-24T14:03:19","guid":{"rendered":"https:\/\/2015.northcanton.wordcamp.org\/?post_type=wcb_session&#038;p=519"},"modified":"2015-05-01T00:04:09","modified_gmt":"2015-05-01T00:04:09","slug":"519","status":"publish","type":"wcb_session","link":"https:\/\/northcanton.wordcamp.org\/2015\/session\/519\/","title":{"rendered":"How to Build A Web Marketing Campaign That Outsmarts, Outperforms, and Outlasts Google"},"content":{"rendered":"<p>You can no longer win the web marketing game by simply manipulating search engine algorithms to get a #1 ranking. Today you have to build an\u00a0 exceptional, complete web presence. Stoney will explain what it means to build an extraordinary web presence, using examples from Pontiac, Shark Tank, Taco Bell and Prego. He will discuss the importance of your company\u2019s website voice and how to select the types of content that will resonate with visitors. Finally, the presentation concludes with why extraordinary websites always win the web marketing race.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can no longer win the web marketing game by simply manipulating search engine algorithms to get a #1 ranking. Today you have to build an\u00a0 exceptional, complete web presence. Stoney will explain what it means to build an extraordinary &hellip; <a href=\"https:\/\/northcanton.wordcamp.org\/2015\/session\/519\/\">Continue reading <span class=\"assistive-text\">How to Build A Web Marketing Campaign That Outsmarts, Outperforms, and Outlasts Google<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3409,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1431086400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[499],"footnotes":""},"session_track":[27215],"session_category":[],"class_list":["post-519","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-friday"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5rSjM-8n","session_date_time":{"date":"May 8, 2015","time":"12:00 pm"},"session_speakers":[{"id":"499","slug":"stoney-degeyter","name":"Stoney deGeyter","link":"https:\/\/northcanton.wordcamp.org\/2015\/speaker\/stoney-degeyter\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/northcanton.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/northcanton.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/northcanton.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/northcanton.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/519\/revisions"}],"predecessor-version":[{"id":615,"href":"https:\/\/northcanton.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/519\/revisions\/615"}],"speakers":[{"embeddable":true,"href":"https:\/\/northcanton.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/499"}],"author":[{"embeddable":true,"href":"https:\/\/northcanton.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/radkitten"}],"wp:attachment":[{"href":"https:\/\/northcanton.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=519"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/northcanton.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=519"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/northcanton.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}