You can no longer win the web marketing game by simply manipulating search engine algorithms to get a #1 ranking. Today you have to build an exceptional, complete web presence. Stoney will explain what it means to build an extraordinary web presence, using examples from Pontiac, Shark Tank, Taco Bell and Prego. He will discuss the importance of your company’s website voice and how to select the types of content that will resonate with visitors. Finally, the presentation concludes with why extraordinary websites always win the web marketing race.