I can speak on the beauty of WordPress as a CMS. The key technique I’d like to speak on is custom post types. Building your own post types requires some coding, but isn’t too hard to get the hang of with some googling. Through custom post types, you can make one change in the back-end and see changes all across your website. Building WordPress with custom post types can make WordPress do a ton of manual work for you.

I’d like to bring in various examples such as an events custom post type for an “upcoming events” section on a homepage, or maybe a press release, or portfolio section.